About Private Second Mortgage

Who is behind it

Private Second Mortgage is operated by Amplify Leads, a marketing company in Toronto founded by Anthony Thai, who has spent more than ten years in digital marketing. Amplify Leads helps Canadian mortgage professionals find homeowners who are looking for help. This site is where those homeowners can learn first, and ask for a call only if they want one.

We are not a lender and we are not a mortgage brokerage. We do not approve loans, set rates, or arrange anything. That is the job of the licensed professional and the lender, and it is regulated in each province for good reason.

What we do

We write about second mortgages, private lenders, home equity loans and the situations that push people toward them: debt, arrears, a renewal that costs too much, income the banks will not count. We show the full cost of each option in dollars, name our sources, and say plainly when an option is the wrong one.

If you choose to use the form, your enquiry goes, with your consent, to one licensed mortgage professional in your province. If they cannot help, it may be offered to another licensed professional in your province, one at a time. It is never resold. Read how we are paid for the money side of that.

What we will not do

We will not promise an approval, a rate or a timeline. We will not tell you a second mortgage is right for you, because we do not know your file. We will not show invented testimonials or stock photos of smiling families. When we do not have a fact, we leave it out.

For mortgage professionals

If you are a mortgage agent or broker and want to know how Amplify Leads brings homeowners like these to licensed professionals, the service is described at mortgagemarketing.ca.

Contact

Questions about the site, a correction, or a request about your information: anthony@amplifyleads.ca.