Privacy
What we collect, why, who gets it, and how to take it back.
Last updated November 13, 2026.
Who is responsible
Amplify Leads, a trade name of Anthony Thai's business in Toronto, Ontario, runs this site and is responsible for the personal information collected on it. Anthony Thai is our privacy officer (in Quebec, the person in charge of the protection of personal information). You can reach him at anthony@amplifyleads.ca or 647-696-3903, or by mail through Amplify Leads, Toronto, Ontario.
Amplify Leads is a marketing company. It is not a lender, a mortgage brokerage or a licensed mortgage professional. See licensing.
What we collect
When you use the form we collect your province, what the money is for, your name, phone number and email, the page you came from, the exact consent wording you saw, the version of that wording, the time you agreed and your IP address.
If the longer version of the form is switched on, we also collect the ranges you choose for home value, mortgage balance, amount needed, credit and income type. Share only what you are comfortable sharing.
We do not use advertising cookies or analytics tools on this site. Our hosting provider and the anti-spam check on the form may handle technical data such as your IP address and browser details to keep the site running and secure. If we add analytics later, we will update this page first.
Why we collect it
- To pass your request to a licensed mortgage professional in your province.
- To keep proof of what you agreed to and when. The consent record protects you as well as us.
- To follow up on your request, and to keep the site safe from spam and abuse.
We use your details only for these purposes, and for any other purpose only if we ask you first.
Who receives it
Your enquiry goes to one licensed mortgage professional in your province. If they cannot help, it may be offered to another licensed professional in your province, one at a time. In Ontario, one partner agent gets the first look. We do not sell your details, put them on lists or resell them. Once a professional has your details, they are responsible for them under their own privacy policy and the rules for their licence.
We also use service providers to run the site and keep our records:
- Cloudflare, for hosting and for the anti-spam check on the form (Turnstile).
- Close, our customer records system, hosted in the United States.
- Discord, where we receive internal alerts that a new enquiry arrived, hosted in the United States.
- Google Search Console, which reports how the site appears in search. It does not receive what you type into the form.
We may also disclose information if the law requires it.
Where it is stored
Some of these providers store or process information outside your province and outside Canada, mainly in the United States. Your information is then subject to the laws of that place, including rules that may let its courts or authorities access it. If you live in Quebec, this is a transfer of personal information outside Quebec. We ask providers to protect it, and you can ask us about this at any time.
How long we keep it
We keep your enquiry and consent record for as long as we need them to follow up on your request and to show what you agreed to, and then delete or anonymize them. You can ask us to delete your information sooner.
Your choices and rights
- Withdraw consent. Reply STOP to a text, use the unsubscribe link in an email, or write to anthony@amplifyleads.ca. We will stop contacting you and stop passing on your details. If a professional already has them, we will tell them you have withdrawn.
- Access and correction. Ask us for the personal information we hold about you and to fix anything wrong.
- Deletion. Ask us to delete your information. We may keep a minimal record that you withdrew, so we do not contact you again.
We will answer within 30 days. If we cannot give you something, we will tell you why. You can also complain to the Office of the Privacy Commissioner of Canada or, if you live in Quebec, to the Commission d'accès à l'information du Québec.
Calls, texts and emails
You agree to be contacted by ticking the box on the form, which is never ticked for you. Every message identifies who sent it and how to stop. This follows Canada's anti-spam law (CASL). Amplify Leads: Toronto, Ontario, anthony@amplifyleads.ca, 647-696-3903.
Security
We limit who can see enquiries, use encrypted connections, and use anti-spam checks on the form. No system is perfectly secure. If a breach creates a real risk of serious harm to you, we will tell you and the regulator as the law requires.
Changes
If we change this policy in a way that matters, we will update the date above. A material change to how we use your details will not apply to information you already gave us without asking you first.