How we are paid

The short version

Amplify Leads operates this site. Amplify Leads is paid by the licensed mortgage professionals it works with, and homeowners who use the site are not charged by Amplify Leads. If you submit the form and consent, your enquiry goes to one licensed mortgage professional in your province. If they cannot help, it may be offered to another licensed professional in your province, one at a time.

What this means for you

It means we have a reason to want you to submit the form, and you should weigh our pages with that in mind. It is also why every page shows the sources for its facts, why worked examples show the fees as separate lines, and why help pages tell you about options that earn us nothing, such as a Licensed Insolvency Trustee or a consumer proposal.

It does not mean you pay us. It also does not mean you pay nothing at all. A mortgage professional or lender may charge you their own fees, for example a broker fee or a lender fee. The people who charge those fees have to tell you in writing, and you are free to ask for the full cost of any offer before you accept it. Our costs and fees page explains the lines you may see.

The details

• Your enquiry goes to one licensed professional at a time, in your province. It is never resold.
• Amplify Leads is paid by the licensed mortgage professionals it works with. It does not lend, it does not arrange loans, and it does not take a fee from you.
• In Ontario, one partner agent gets the first look at an enquiry. If they cannot help, it may be offered to another licensed professional there.
• Licensing differs by province. We only refer you to someone licensed where your home is. See licensing.
• If how we are paid ever changes in a way that affects you, this page will say so before the change takes effect.

If you are a mortgage professional

Amplify Leads also runs mortgagemarketing.ca, where agents and brokers can learn how the marketing service works.